The Portuguese Environmental Agency (APA) is marking the start of summer with a communication, awareness-raising, and information campaign highlighting the urgent need for proper urban waste separation in Portugal; the initiative will travel across six districts of the country, from Braga to Portimão.

The next stop for APA’s summer awareness campaign is the city of Braga, at Praça da República, running from Friday (9:00 AM–6:00 PM) through Saturday (9:00 AM–8:00 PM) and Sunday (11:00 AM–6:00 PM). In the coming days, a traveling truck—or “Roadshow”—will invite the communities of Coimbra to reflect on the importance of sorting the waste generated in their homes.

The “Roadshow’s” sustainable trailer features a quiz testing the public’s knowledge of proper waste separation, a sustainable consumption simulator that identifies consumer profiles, workshops for creating art from recycled materials, and various games for the whole family, among other activities. The “Roadshow” also features a mural that collects the excuses people give for not sorting their waste correctly at each stop—the “mural of excuses.” This thought-provoking mural aims to challenge the public to make fewer excuses and recycle more.

This new phase of APA’s “Let’s separate the waste” campaign draws attention to the time of year when urban waste generation sees its sharpest increase. Between June and September, over 1.8 million tons of urban waste were produced; in August alone, Portugal generated more than 480,000 tons. The summer campaign aims to highlight this peak period for waste generation, as July and August are the most critical months in Portugal, with August recording the highest volume of waste produced.

In this context, the APA highlights the urgent need for proper waste sorting during the summer holiday period, encouraging responsible behaviors that ensure waste is correctly routed for recycling. During this season, when families and friends gather—whether at home or while out and about—proper waste sorting should not be neglected, so as to reduce environmental impact.

“Contrary to common belief, summer is typically the period of highest waste generation in Portugal. This trend is expected to continue this year. However, it is important to emphasize that waste does not take a break or rest during the summer. With this initiative, we hope to engage communities in a problem that concerns everyone, from the Algarve to the Minho,” notes José Pimenta Machado, President of the APA.

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The Portuguese Environmental Agency’s waste-sorting campaign is coming to Aveiro. It will be stationed at Praça Marquês de Pombal with a mobile unit that is touring six districts across the country. From Friday to Sunday, the traveling truck invites communities to reflect on the importance of sorting the waste they generate.

The “Let’s separate the waste” campaign highlights the need for proper urban waste sorting during the summer, a season that sees a significant spike in waste production. The next stop for the APA’s summer awareness campaign is the city of Aveiro—specifically Praça Marquês de Pombal—running from Friday (9:00 AM–6:00 PM) through Saturday (9:00 AM–8:00 PM) and Sunday (11:00 AM–6:00 PM), with doors opening at 10:00 AM. The roadshow’s sustainable trailer features a quiz to test public knowledge on proper waste sorting, a sustainable consumption simulator that identifies consumer profiles, workshops for creating art from recycled materials, and various games for the whole family, among other activities. The roadshow also includes an “excuse wall” that collects the reasons people give for not sorting their waste correctly at each stop.

Between June and September, over 1.8 million tons of urban waste were produced; in August alone, Portugal generated more than 480,000 tons. The summer campaign aims to raise awareness about this peak period for waste generation, as July and August represent the most critical months in Portugal, with August seeing the highest volume of waste produced. “Contrary to common belief, summer is typically the period of highest waste generation in Portugal. This trend is expected to continue this year. However, it is important to emphasize that waste does not take a break or rest during the summer. With this initiative, we hope to engage communities in a problem that concerns everyone, from the Algarve to the Minho,” notes José Pimenta Machado, APA’s President.

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The Portuguese Environmental Agency is promoting an initiative aimed at raising awareness about the increase in waste during the summer and highlighting the importance of recycling.

The Portuguese Environmental Agency (APA) is drawing attention to a fact that runs counter to common belief: Portugal generates the most urban waste during the summer, with August seeing the highest volume of trash produced in the country. To raise public awareness about the importance of proper waste sorting, the APA has launched a new phase of the “Let’s separate the waste” campaign, which will tour six Portuguese districts. The next stop is Aveiro, where the initiative will be set up at Praça Marquês de Pombal from today through Sunday. “The campaign will be driven by a traveling truck—a ‘roadshow’—aimed at engaging communities and encouraging more sustainable behaviors,” APA stated, also highlighting the wide range of activities offered as part of the campaign. “The site features various activities, including a waste-sorting quiz, a sustainable consumption simulator, workshops on creating art from recycled materials, and games for the whole family.” The campaign also includes the “Mural of Excuses,” an installation that compiles some of the reasons people give for not sorting their waste correctly. “The initiative aims to challenge citizens to make fewer excuses and recycle more,” the agency revealed.

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