July 3, 2026

Braga hosts “Let’s separate the waste” roadshow to promote biowaste recycling

Praça da República in Braga is hosting the national roadshow “Let’s separate the waste” from today through Sunday (July 3–5). This initiative is promoted by the Portuguese Environmental Agency (APA), supported by the Environmental Fund, and co-financed by European funds; it aims to raise public awareness regarding the proper separation and recovery of biowaste.

The campaign seeks to encourage the adoption of more sustainable habits by promoting the separate collection of organic waste and helping to reduce the amount of such material sent to landfills.

The initiative’s official presentation was attended by Braga’s Mayor, João Rodrigues, who highlighted the project’s importance in addressing the environmental challenges faced by a growing municipality.

“This project is crucial for waste management in a city that is constantly growing and needs to adapt its environmental responses to that dynamic,” the mayor stated.

João Rodrigues also emphasized the importance of environmental education for younger generations, noting that fostering awareness about waste separation from an early age is essential.

“It is vital to educate people early on about the importance of waste separation, ensuring that new generations grow up knowing that bio-waste is significant and that its proper treatment makes a real difference,” he remarked.

Also present at the event was the Secretary of State for the Environment, João Manuel Esteves, who described the initiative as a collective commitment to sustainability. “We want a clean Portugal,” the official stated, arguing that achieving this goal depends on active citizen participation and the success of local outreach campaigns like the one taking place in Braga.

Meanwhile, the president of the Portuguese Environmental Agency, José Pimenta Machado, warned of the increase in waste generation during the summer, stressing the need to step up awareness-raising efforts at this time of year.

The launch of the roadshow also involved around 150 children from local schools and private social solidarity institutions (IPSS), who took part in educational and recreational activities focused on the separation and recovery of biowaste.

Through this initiative, the organizers aim to reinforce the role of environmental education from an early age and encourage more responsible behaviors, thereby fostering greater community participation in sustainable waste management and environmental protection.

Source

#Campaign #Roadshow #Summer

July 3, 2026

Braga: Praça da República hosts “Let’s separate the waste” national roadshow

Praça da República in Braga has become the epicenter of sustainability with the launch of the national roadshow “Let’s separate the waste”. The initiative, running from today, July 3, through Sunday, July 5, 2026, is promoted by the Portuguese Environmental Agency (APA), with support from the Environmental Fund and co-financing from European funds. Its primary goal is to raise awareness and mobilize the community regarding the proper separation and recovery of biowaste (organic waste).

The event’s official presentation at Braga’s iconic “Arcada” brought together government officials, local leaders, and environmental executives, and was notable for the strong presence of around 150 children from local schools and social welfare institutions (IPSS).

Braga’s Mayor João Rodrigues emphasized the campaign’s crucial impact on the local strategy, noting that the project arrives at the right moment for a city experiencing continuous growth—a city that needs to align its environmental responses with this demographic dynamic.

The mayor focused on education, highlighting the strategic commitment to training the younger generation. For Rodrigues, early education on the importance of waste separation ensures that new generations grow up aware that organic waste holds value and that its proper treatment makes a significant difference to the urban ecosystem.

The event’s national significance was underscored by the Secretary of State for the Environment, João Manuel Esteves, who described the commitment to recycling as vital for everyone, linking it to the goal of building a “clean Portugal” through grassroots, community-focused actions.

Meanwhile, APA’s President José Pimenta Machado highlighted the seasonal challenges facing sustainability. He noted that the arrival of summer and the rise in tourism lead to increased waste generation, making it even more urgent to reinforce these awareness campaigns among residents and visitors to prevent organic matter from unnecessarily ending up in landfills.

Throughout the weekend, the roadshow venue will offer recreational and educational activities as well as interactive experiences for families, turning citizens into active agents in promoting a culture of environmental responsibility.

Source

#Campaign #Summer

July 2, 2026

Recycling during the holidays: what each entity is doing to halt the summer slump

Every year July and August are the most critical months for waste generation in Portugal. Hot weather travel tourism and changes in daily routines cause the volume of waste produced to spike—while simultaneously weakening the habit of sorting waste for recycling. Faced with this scenario—and with the country missing European packaging recycling targets for the second consecutive year—the entities managing Portugal’s waste system have been ramping up campaigns investments and new mechanisms to reverse this trend.

Portuguese Environmental Agency: recycling excuses first

The Portuguese Environmental Agency (APA) has launched the third phase of the “Let’s separate the waste” campaign focusing specifically on the time of year when waste generation peaks. Under the slogan “recycle your excuses,” the initiative challenges the Portuguese people to abandon common justifications used during the holidays—such as “it all goes to the same place,” “the bin is too far away,” or “I don’t want the hassle while on vacation”—and to keep sorting their waste even when outside their usual routine.

The campaign developed by the agency Nossa and promoted by Nova Expressão across television radio digital media print and billboards also includes an 18-day nationwide roadshow. This features a mural displaying the most common excuses citizens give for not sorting their waste correctly. The APA also takes this opportunity to remind the public that in areas where separate bio-waste collection has not yet been implemented citizens should contact their local municipality directly. The initiative runs until the end of 2026 with updates available on the campaign website.

Source

#Roadshow

July 2, 2026

Braga: Praça da República to host the “Let’s separate the waste” roadshow

From July 3 to 5, Praça da República in Braga will host the “Let’s separate the waste” roadshow, an initiative aimed at raising public awareness about the value of biowaste and encouraging the adoption of more sustainable habits.

The project’s official presentation takes place this Friday, July 3, at 10:30 AM, near the Braga Tourist Office. Attendees will include the Mayor of Braga, João Rodrigues; the Secretary of State for the Environment, João Manuel Esteves; and the President of the Portuguese Environmental Agency (APA), José Pimenta Machado.

Throughout the three-day initiative, various community-oriented activities will be held to reinforce the importance of the separate collection of organic waste and the reduction of waste sent to landfills.

According to the Municipality of Braga, the project aims to engage the public in the recovery and utilization of biowaste, contributing to more efficient and sustainable waste management and the promotion of good environmental practices.

Source

#Awareness #Campaign #Summer

July 1, 2026

Waste doesn’t take a holiday: APA wants the Portuguese to ‘recycle’ their summer excuses in a new campaign.

The Portuguese Environmental Agency (APA) is stepping up its environmental communication efforts by launching the third phase of the “Let’s separate the waste” campaign—an initiative focusing on one of the most critical periods for waste generation in Portugal this summer. Every year, July and August see a significant spike in the volume of waste produced, driven largely by increased travel, outdoor activities, and holiday habits. It is against this backdrop that the APA aims to highlight the importance of maintaining—or reinforcing—waste-sorting habits.

Developed by the agency Nossa, this new phase of the campaign introduces the concept that, before recycling waste, one must recycle one’s excuses. The APA identifies a set of common summer justifications—ranging from “it all goes to the same place anyway” to the classic “I don’t want the hassle while on vacation”—and turns them into the direct target of its messaging. The core message is that waste sorting doesn’t take a holiday; the impact of these excuses is real, fueling practices that undermine recycling efforts and place greater strain on landfills.

This new campaign phase follows an earlier stage that underscored the urgent need for proper waste sorting—particularly regarding biowaste, as separate collection systems for this type of waste are not yet implemented in all regions of the country. The APA emphasizes that where no specific bin exists for this type of waste, citizens should contact their local municipality directly—a crucial step toward improving information flow and accelerating the adoption of more sustainable practices.

The summer campaign is being rolled out by the agency Nova Expressão across television, radio, digital media, print, and billboards. Concurrently, the APA is touring the country with an 18-day roadshow, bringing awareness-raising activities to various communities. A highlight among the activations is a mural featuring the most common excuses used for failing to sort waste correctly, challenging citizens to reflect on their behavior and adopt more responsible practices.

The “Let’s separate the waste” campaign runs until the end of 2026.

Source

#Campaign #Summer

June 30, 2026

APA calls for waste separation during the holidays with a campaign by Nossa

Nossa is behind the Portuguese Environmental Agency’s (APA) omnichannel summer awareness campaign, which encourages people to sort their waste while on vacation. Featured across television, radio, digital media, print, and outdoor advertising, the ads are part of a media plan developed by Nova Expressão.

“During the holidays, it’s common to hear excuses like ‘It all goes to the same place anyway,’ ‘The bin is too far away,’ or ‘I don’t want the hassle while on vacation.’ This is precisely the obstacle the campaign seeks to overcome, inviting the Portuguese people to leave excuses behind and adopt more responsible habits,” the APA explains in a press release.

The third phase of the ‘Let’s separate the waste” awareness campaign—which features a dedicated website and will run a new wave of activity through December—launches on June 29, just as many Portuguese people are heading off on vacation. The goal is to raise awareness about a problem that intensifies during the hottest months.

“July and August mark the peak period for waste generation in Portugal. Against this backdrop, the APA highlights the urgent need for proper waste sorting—even while on vacation—by promoting responsible behaviors that ensure waste is correctly routed for recycling,” the document states.

The campaign, with PR handled by Corpcom, is being amplified through an awareness initiative touring Portugal over 18 days; this traveling roadshow challenges communities to reflect on the importance of waste sorting.

The initiative includes a display featuring the most common excuses citizens give for not properly sorting their waste; it can be viewed from July 3 to 5 at Praça da República in Braga. Like the campaign itself, the APA roadshow aims to encourage the Portuguese population to make fewer excuses and recycle more.

Source