APA brings recycling campaign to Portimão Marina

Interactive roadshow at Portimão Marina aims to encourage better waste sorting during the Algarve’s busiest tourist season.

The Portuguese Environment Agency (APA) is bringing its nationwide Vamos Lixar o Lixo (Let’s separate the waste) campaign to Portimão Marina this weekend, encouraging residents and holidaymakers to recycle more as Portugal enters its busiest period for waste production. The Algarve is the final stop on the campaign’s summer roadshow, which has travelled through six districts to raise awareness of the importance of correctly separating household waste.

Running from Friday to Sunday (July 24-26), the event features an interactive trailer with quizzes on recycling, a sustainable consumption simulator, family games and workshops where participants can create artwork from recycled materials. Visitors will also be invited to contribute to a “wall of excuses”, highlighting the common reasons people give for not separating their waste, in a bid to challenge habits and encourage recycling.

According to APA, the summer months see the highest levels of urban waste production in Portugal, with July and August consistently the busiest period of the year. Last summer, more than 1.8 million tonnes of urban waste were produced between June and September, including over 480,000 tonnes in August alone, making it the country’s biggest waste-producing month.

The agency says the increase is driven by holidays, tourism and more time spent outdoors, making it particularly important that residents and visitors continue separating recyclable materials instead of sending them to landfill. “Contrary to what many may think, summer is regularly the period with the highest waste production in Portugal,” said APA president José Pimenta Machado. “This year, we expect that trend to continue. Rubbish doesn’t take a holiday during the summer, and with this campaign we hope to involve communities across the country in an issue that concerns us all, from the Algarve to Minho,” he added.

Although the roadshow ends in Portimão, the APA said its campaign will continue until the end of 2026, promoting responsible waste separation and recycling throughout the country. The interactive exhibition will be open from 9am to 6pm on Friday, 9am to 8pm on Saturday, and 11am to 6pm on Sunday.

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APA campaign highlighting the urgent need for proper waste separation will be at the Portimão Marina

The Portuguese Environmental Agency (APA) marked the start of summer with a communication and awareness-raising initiative highlighting the urgent need for proper urban waste sorting in Portugal, traveling through six districts of the country, from Braga to Portimão.

The final stop of APA’s summer awareness campaign is in the city of Portimão—specifically at the Portimão Marina—running from Friday (9:00 AM–6:00 PM) through Saturday (9:00 AM–8:00 PM) and Sunday (11:00 AM–6:00 PM). Over the coming days, a traveling “Roadshow” truck will invite Algarve communities to reflect on the importance of sorting the waste generated in their homes.

The Roadshow’s sustainable trailer features a quiz testing the public’s knowledge of proper waste sorting, a sustainable consumption simulator that identifies consumer profiles, workshops for creating art from recycled materials, and various family-friendly games, among other activities.

The Roadshow also features a mural that collects the excuses people give for not sorting their waste correctly at each stop—the “Mural of Excuses.” This thought-provoking mural aims to challenge the public to make fewer excuses and recycle more. This latest phase of APA’s “Let’s separate the waste” campaign draws attention to the time of year when urban waste generation spikes. Between June and September 2025, over 1.8 million tons of urban waste were produced, with Portugal generating more than 480,000 tons in August alone. The summer campaign aims to highlight this period of increased waste generation, as July and August are the most critical months in Portugal, with August seeing the highest volume of waste produced.

Against this backdrop, the APA highlights the urgent need for proper waste sorting during the summer holidays, encouraging responsible behaviors that ensure waste is correctly routed for recycling. During this season, when families and friends gather—whether at home or while out and about—proper waste sorting must not be neglected, so as to minimize environmental impact. “Contrary to popular belief, summer is typically the period when the most waste is generated in Portugal.

This trend is expected to continue this year. However, it is important to emphasize that waste generation does not take a break or rest during the summer. With this initiative, we hope to engage communities in an issue that concerns everyone, from the Algarve to the Minho,” notes José Pimenta Machado, President of the APA.

Portimão is the final stop of the roadshow, but the “Let’s separate the waste” campaign will continue until the end of 2026.

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APA roadshow on waste separation arrives in Portimão

The Portuguese Environmental Agency’s mobile truck concludes its summer tour dedicated to the proper sorting of urban waste in Portimão. The “Let’s separate the waste” campaign, promoted by the Portuguese Environmental Agency (APA), will visit the Portimão Marina from Friday, July 24, to Sunday, July 26, featuring an awareness-raising initiative on the proper sorting of urban waste.

Portimão will be the final stop of the roadshow, which has traveled through six districts across the country—starting in Braga—aiming to raise awareness about the increase in waste generation during the summer. The mobile truck will be at the Portimão Marina on Friday from 9:00 AM to 6:00 PM, Saturday from 9:00 AM to 8:00 PM, and Sunday from 11:00 AM to 6:00 PM.

The initiative includes a questionnaire on proper waste sorting, a simulator designed to identify participants’ consumption profiles, art workshops using recycled materials, and family-oriented games. The roadshow also features the “excuses wall,” which compiles the reasons people give for not sorting their waste correctly.

According to the APA, the initiative seeks to encourage the adoption of recycling habits. The campaign highlights summer as the period when the highest volume of urban waste is generated in Portugal. Data released by the agency shows that over 1.8 million tons of urban waste were produced between June and September—with more than 480,000 tons generated in August alone.

The APA therefore emphasizes the need to continue sorting waste during the holidays and to ensure it is sent for recycling in order to reduce environmental impact. “Contrary to common belief, summer is consistently the period with the highest waste generation in Portugal.” This year, this trend is expected to continue. However, it is important to emphasize that trash takes no breaks and does not rest during the summer.

“With this initiative, we hope to engage communities in a problem that belongs to everyone, from the Algarve to the Minho,” says José Pimenta Machado, president of the APA. Portimão marks the final stop of the roadshow’s summer tour, although the “Vamos Lixar o Lixo” campaign will continue until the end of 2026.

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APA Campaign at Portimão Marina

The final stop of the APA’s summer awareness campaign is at the Portimão Marina, running from Friday (9:00 AM – 6:00 PM) through Saturday (9:00 AM – 8:00 PM) and Sunday (11:00 AM – 6:00 PM).

The Portuguese Environmental Agency (APA) kicked off the summer with a communication and awareness initiative highlighting the urgent need for proper urban waste sorting in Portugal, traveling across six districts from Braga to Portimão.

Over the coming days, a traveling truck—or “Roadshow”—will invite Algarve communities to reflect on the importance of sorting the waste generated in their homes.

The Roadshow’s sustainable trailer features a quiz testing the public’s knowledge of proper waste sorting, a sustainable consumption simulator that identifies consumer profiles, workshops for creating art from recycled materials, and various family-friendly games, among other activities.

The Roadshow also features a mural that collects the excuses people give for not sorting their waste correctly at each stop—the “mural of excuses.” This thought-provoking mural aims to challenge the public to make fewer excuses and recycle more. This latest phase of the APA’s “Let’s separate the waste” campaign draws attention to the time of year when urban waste generation spikes.

Between June and September, over 1.8 million tons of urban waste were produced; in August alone, Portugal generated more than 480,000 tons. The summer campaign aims to highlight this peak period for waste generation, as July and August are the most critical months in Portugal, with August seeing the highest volume of waste produced. In this context, the APA highlights the urgent need for proper waste sorting during the summer holiday period, encouraging responsible behaviors that ensure waste is correctly routed for recycling.

During this season, when families and friends gather—whether at home or while out and about—proper waste sorting should not be neglected, so as to minimize environmental impact.

“Contrary to common belief, summer is typically the period when the most waste is generated in Portugal. This trend is expected to continue this year. However, it is important to emphasize that trash does not take a break or rest during the summer. With this initiative, we hope to engage communities in a problem that affects everyone, from the Algarve to the Minho,” says José Pimenta Machado, President of the APA.

Portimão is the final stop of the roadshow, but the “Let’s separate the waste” campaign will continue until the end of 2026.

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Portimão hosts the “Let’s separate the waste” campaign

The Portuguese Environmental Agency (APA) marked the start of summer with a communication, awareness-raising, and information campaign highlighting the urgent need for proper urban waste sorting in Portugal; the initiative has traveled through six districts across the country, from Braga to Portimão.

The final stop will be at the Portimão Marina on Friday, July 24 (9:00 AM – 6:00 PM), Saturday, July 25 (9:00 AM – 8:00 PM), and Sunday, July 26 (11:00 AM – 6:00 PM). Using a traveling truck—or “Roadshow”—the agency invites communities to reflect on the importance of sorting the waste generated in their homes. The Roadshow features a quiz testing the public’s knowledge of proper waste sorting, a sustainable consumption simulator that identifies consumer profiles, workshops for creating art from recycled materials, and family-oriented games, among other activities.

This latest phase of the APA’s “Let’s separate the waste” campaign draws attention to the time of year when urban waste generation spikes. Between June and September, over 1.8 million tons of urban waste were produced, with Portugal generating more than 480,000 tons in August alone.

“Contrary to popular belief, summer is consistently the period with the highest waste generation in Portugal. This trend is expected to continue this year. However, it is important to emphasize that trash doesn’t take a break or rest during the summer. With this initiative, we hope to engage communities in an issue that concerns everyone, from the Algarve to the Minho region,” says José Pimenta Machado, President of the APA.

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APA campaign arrives in Portimão to promote summer recycling

From July 24 to 26, Portimão Marina will host the final stop of the “Roadshow”—a campaign promoted by the Portuguese Environmental Agency (APA).

This initiative aims to raise public awareness regarding the proper sorting of urban waste, particularly during the summer, which is the peak period for waste generation in the country. Over the three-day event, the venue will feature various activities for all ages, including games, material reuse workshops, a recycling quiz, and a simulator designed to assess sustainable consumption habits. The event also includes a mural where visitors can learn about the most common reasons people give for not sorting their waste—part of an effort to encourage behavioral change.

The campaign is part of the national strategy “Let’s separate the waste”, through which the APA seeks to highlight the importance of maintaining recycling habits during the holidays—a time when the volume of waste produced rises significantly.

According to agency data, over 1.8 million tons of urban waste were generated in Portugal between June and September 2025; August alone saw more than 480,000 tons, marking the highest figure of the year. After visiting several districts across the country, the roadshow concludes in Portimão, though the awareness campaign itself will continue until the end of 2026, aiming to foster more responsible waste management and boost recycling rates.

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