July 15, 2026

APA recycling campaign visits Évora this weekend

From July 17 to 19, the city of Évora is hosting an awareness-raising event organized by the Portuguese Environment Agency (APA), aimed at alerting the public to the importance of proper waste sorting, particularly during the summer season. The initiative takes place at Rossio de São Brás and is part of a traveling roadshow visiting various districts across the country to promote more sustainable behaviors within communities.

Over the course of three days—Friday (9:00 AM–6:00 PM), Saturday (9:00 AM–8:00 PM), and Sunday (11:00 AM–6:00 PM)—visitors can participate in various interactive activities, such as a recycling quiz, a sustainable consumption simulator, art workshops using recycled materials, and games designed for the whole family. A highlight of the event is the “Mural of Excuses,” a space displaying common reasons people give for not sorting their waste correctly, challenging participants to reflect on their actions and change their habits.

This initiative is part of the “Let’s separate the waste” campaign, which runs until the end of 2026; this phase focuses on the summer, a time of year that sees a significant increase in urban waste generation. Recent data shows that over 1.8 million tons of waste were produced in Portugal between June and September 2025, with August being the peak month at over 480,000 tons.

APA’s President José Pimenta Machado emphasizes that “summer is consistently the period of highest waste generation in Portugal,” urging people to adopt responsible habits even while on vacation. After Évora, the roadshow moves on to Portimão from July 24 to 26, continuing its nationwide tour to raise public awareness about reducing environmental impact and promoting recycling. The APA reiterates that proper waste separation is essential to ensure materials are sent for recycling and reinforces its call for the active participation of all citizens in this environmental mission.

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#Awareness #Roadshow #Summer

July 13, 2026

APA organizes initiative in Évora to raise awareness about waste separation

An awareness-raising campaign by the Portuguese Environmental Agency (APA), highlighting the urgent need for proper waste sorting, will take place at Rossio de São Brás in Évora from Friday to Sunday, it was announced today. According to the APA, the campaign features a mobile unit that invites the public to reflect on “the importance of sorting the waste generated in their homes.”

Initiatives included in the roadshow feature a quiz testing knowledge of proper waste sorting, a sustainable consumption simulator that identifies consumer profiles, and workshops for creating art using recycled materials.

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#Awareness #Roadshow

July 13, 2026

APA campaign highlighting the urgent need for proper waste separation will be at Rossio in Évora

The Portuguese Environmental Agency (APA) is marking the start of summer with a communication and awareness-raising campaign highlighting the urgent need for proper urban waste sorting in Portugal; the initiative will travel across six districts, from Braga to Portimão. The campaign’s next stop is the city of Évora, at Rossio de São Brás, running from Friday (9:00 AM–6:00 PM) through Saturday (9:00 AM–8:00 PM) and Sunday (11:00 AM–6:00 PM).

Over the coming days, a traveling “Roadshow” truck will invite communities to reflect on the importance of sorting the waste generated in their homes. The Roadshow’s sustainable trailer features a quiz testing the public’s knowledge of proper waste sorting, a sustainable consumption simulator that identifies consumer profiles, workshops for creating art from recycled materials, and various family-friendly games, among other activities.

The Roadshow also features a mural that collects the excuses people give for not sorting their waste correctly at each stop—the “mural of excuses.” This thought-provoking mural aims to challenge the public to make fewer excuses and recycle more.

This latest phase of APA’s “Let’s separate the waste” campaign draws attention to the time of year when urban waste generation spikes. Between June and September 2025, over 1.8 million tons of urban waste were produced, with Portugal generating more than 480,000 tons in August alone. The summer campaign aims to highlight this period of increased waste generation, as July and August are the most critical months in Portugal, with August seeing the highest volume of waste produced.

Against this backdrop, the APA highlights the urgent need for proper waste sorting during the summer holiday season, encouraging responsible habits that ensure waste is correctly routed for recycling. During this time of year, when families and friends gather—whether at home or while out and about—proper waste sorting must not be neglected, so as to minimize environmental impact.

“Contrary to popular belief, summer is typically the period when the most waste is generated in Portugal. This trend is expected to continue this year. However, it is important to emphasize that waste generation does not take a break or rest during the summer. With this initiative, we hope to engage communities in an issue that concerns everyone, from the Algarve to the Minho,” says José Pimenta Machado, President of the APA.

Upcoming stops for the “Roadshow”:
July 17–19 – Évora
July 24–26 – Portimão

The “Let’s separate the waste” campaign runs until the end of 2026.

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#Awareness #Roadshow

July 13, 2026

APA promotes waste separation awareness campaign in Évora

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#Awareness #Roadshow #Summer

July 9, 2026

An APA campaign highlighting the urgent need for proper waste separation will be in Castelo Branco

The awareness-raising initiative features a traveling truck—a “Roadshow”—that invites communities to reflect on the importance of sorting the waste they generate. This latest phase of the “Let’s separate the waste” campaign highlights the need for proper urban waste sorting during the summer, a season that sees a significant spike in waste generation.

The Portuguese Environmental Agency (APA) is marking the start of summer with a communication and awareness campaign—traveling across six districts from Braga to Portimão—to highlight the urgent need for proper urban waste sorting in Portugal.

The next stop for the APA’s summer awareness campaign is the city of Castelo Branco, at Largo da Devesa (near the Fonte Luminosa fountain), running from Friday (9:00 AM – 6:00 PM) through Saturday (9:00 AM – 8:00 PM) and Sunday (11:00 AM – 6:00 PM). In the coming days, the “Roadshow” truck will invite the community of Coimbra to reflect on the importance of sorting the waste generated in their homes.

The “Roadshow’s” sustainable trailer features a quiz testing the public’s knowledge on proper waste sorting, a sustainable consumption simulator that identifies consumer profiles, workshops for creating art from recycled materials, and various games for the whole family, among other activities. The “Roadshow” also features a mural—the “mural of excuses”—which collects the excuses people give for not sorting their waste correctly at each stop. This thought-provoking mural aims to challenge the public to make fewer excuses and recycle more.

This new phase of the APA’s “Let’s separate the waste” campaign draws attention to the time of year when urban waste generation peaks. Between June and September, over 18 million tons of urban waste were produced, with Portugal generating more than 480,000 tons in August alone. The summer campaign aims to raise awareness about the time of year when the greatest increase in waste generation occurs, as July and August represent the most critical period in Portugal, with August seeing the highest volume of waste produced.

Against this backdrop, the APA highlights the urgent need for proper waste sorting during the summer holidays, encouraging responsible behaviors that ensure waste is correctly routed for recycling. During this seasonal period, when families and friends gather at home or while out and about, proper waste sorting must not be neglected, in order to minimize environmental impact.

“Contrary to popular belief, summer is typically the period with the highest waste generation in Portugal. This trend is expected to continue this year. However, it is important to emphasize that waste does not take a break or rest during the summer. With this initiative, we hope to engage communities in an issue that concerns everyone, from the Algarve to the Minho,” says José Pimenta Machado, President of the APA.

Upcoming stops for the “Roadshow”:
July 10–12 – Castelo Branco
July 17–19 – Évora
July 24–26 – Portimão

The “Let’s separate the waste” campaign runs until the end of 2026.

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#Campaign #Roadshow #Summer

July 8, 2026

“Let’s separate the waste” returns to encourage recycling, even during the holidays

The Portuguese Environmental Agency (APA) has launched the third phase of its communication campaign, “Let’s separate the waste”. This summer campaign highlights the time of year when waste generation spikes, encouraging the Portuguese people to “recycle” their excuses and separate their waste. “Start by recycling your excuses” is the call to action.

The awareness campaign, developed by the agency Nossa, introduces a new step in the recycling process: challenging citizens to recycle their excuses first. “During the holidays, it is common to hear excuses like: ‘it all goes to the same place,’ ‘the bin is too far away,’ or ‘I don’t want the hassle while on vacation.’ This is precisely the obstacle the campaign seeks to dismantle, inviting the Portuguese to leave excuses behind and adopt more responsible behaviors,” APA explains in a statement.

The previous phase of the campaign “demonstrated how the failure to properly separate waste is exhausting landfill capacity in Portugal, specifically highlighting the need to separate biowaste.” Despite this, not all regions of the country have implemented biowaste collection, and information regarding waste collection and treatment is not always clearly communicated. Consequently, the APA encourages citizens to contact the responsible authorities: “If your area doesn’t have a biowaste bin, speak to your municipality.”

The agency Nova Expressão is responsible for disseminating the message across various channels, with the summer campaign appearing on television, radio, digital media, in the press, and on billboards.

Alongside the campaign, APA is promoting an awareness initiative that is traveling across Portugal over 18 days via a mobile roadshow, inviting communities to reflect on the importance of waste separation.

The “Let’s separate the waste” campaign runs until the end of 2026 and was the result of one of the biggest advertising competitions of 2025.

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