Portimão is the final stop of the “Roadshow” that traveled through six districts to raise public awareness about recycling during the summer.

From Friday to Sunday, the Portimão Marina hosts the final stop of the “Roadshow” organized by the Portuguese Environment Agency (APA) to raise awareness about the proper sorting of urban waste. The initiative traveled through six districts—from Braga to Portimão—and is part of the “Let’s separate the waste” campaign, which aims to highlight the increase in waste generation during the summer and the need to maintain recycling habits while on vacation.

The mobile unit will be open to the public on Friday from 9:00 AM to 6:00 PM, Saturday from 9:00 AM to 8:00 PM, and Sunday from 11:00 AM to 6:00 PM. The APA explains that the initiative invites Algarve communities to reflect on the importance of correctly sorting household waste. The sustainable trailer features a quiz to test participants’ knowledge of waste sorting and a sustainable consumption simulator that identifies different consumer profiles.

The program also includes workshops for creating art from recycled materials, family-friendly games, and other environmental information and awareness activities. The initiative features a mural that collects the reasons given by the public in each location for not sorting waste correctly. According to the APA, this “mural of excuses” seeks to challenge communities “to make fewer excuses and recycle more.”

This new phase of the “Let’s separate the waste” campaign focuses on the period when Portugal sees the greatest increase in urban waste generation. According to data released by the APA, over 1.8 million tons of urban waste were produced in the country between June and September 2025. In August alone, the volume exceeded 480,000 tons.

The agency identifies July and August as the most critical months, with August recording the highest volume of waste. Against this backdrop, the organization urges people to continue properly sorting their waste during the holidays—whether at home, while out and about, or during gatherings with family and friends. “Contrary to popular belief, summer is typically the period when the most waste is generated in Portugal. This trend is expected to continue this year.

However, it is important to emphasize that waste generation doesn’t take a break or rest during the summer. With this initiative, we hope to engage communities in an issue that concerns everyone, from the Algarve to the Minho,” states APA President José Pimenta Machado.

Although Portimão is the final stop for the “Roadshow,” the “Let’s separate the waste” campaign will continue through the end of 2026.

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From July 17 to 19, Évora hosts the “Let’s separate the waste” national roadshow, an initiative dedicated to raising public awareness about the proper separation and recovery of biowaste.

The event takes place near Horta das Laranjeiras, at Rossio de S. Brás, and is promoted by the Portuguese Environmental Agency (APA), with support from the Environmental Fund and co-financing from European funds.

The project aims to bring the community closer to good environmental practices by encouraging the adoption of more sustainable daily habits—specifically through the proper separation and recovery of organic waste.

The initiative highlights the importance of separate biowaste collection, contributing to a reduction in the amount of waste sent to landfills and promoting more efficient resource management. During the roadshow’s stop in Évora, the public is invited to visit the site and learn more about the available solutions for participating in a more circular, eco-friendly economy.

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The Portuguese Environmental Agency (APA) is marking the start of summer with a communication, awareness-raising, and information campaign highlighting the urgent need for proper urban waste separation in Portugal; the initiative will travel across six districts of the country, from Braga to Portimão.

The next stop for APA’s summer awareness campaign is the city of Évora, at Rossio de São Brás, running from Friday (9:00 AM – 6:00 PM) and Saturday (9:00 AM – 8:00 PM) through Sunday (11:00 AM – 6:00 PM).

In the coming days, a traveling truck—or “Roadshow”—will invite the communities of Coimbra to reflect on the importance of sorting the waste generated in their homes. The Roadshow’s sustainable trailer features a quiz testing the public’s knowledge of proper waste separation, a sustainable consumption simulator that identifies consumer profiles, workshops for creating art from recycled materials, and various games for the whole family, among other activities.

The Roadshow also features a mural that collects the excuses people give for not sorting their waste correctly at each stop—the “mural of excuses.” This thought-provoking mural aims to challenge the public to make fewer excuses and recycle more. This new phase of APA’s “Let’s separate the waste” campaign draws attention to the time of year when urban waste generation spikes.

Between June and September 2025, over 1.8 million tons of urban waste were produced, with Portugal generating more than 480,000 tons in August alone. The summer campaign aims to highlight the period of peak waste generation, as July and August are the most critical months in Portugal, with August seeing the highest volume of waste produced. In this context, the APA highlights the urgent need for proper waste separation during the summer holiday period, promoting responsible behaviors that ensure waste is correctly routed for recycling.

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