Braga hosts APA campaign that challenges the public to recycle more during the summer.
From Friday to Sunday, Praça da República in Braga will host an awareness-raising event organized by the Portuguese Environment Agency (APA) focused on the proper sorting of urban waste, as part of the national campaign “Let’s separate the waste”. The initiative is part of a traveling roadshow visiting various districts across the country; it aims to raise awareness about the significant increase in waste generation during the summer and to promote more sustainable practices within communities.
In Braga, the event runs from 9:00 AM to 6:00 PM on Friday, 9:00 AM to 8:00 PM on Saturday, and 11:00 AM to 6:00 PM on Sunday, featuring various interactive activities for all ages. The traveling truck hosts waste-sorting quizzes, sustainable consumption simulators, material reuse workshops, and educational games, all designed to encourage active visitor participation. A key feature of the campaign is the “mural of excuses,” which displays common reasons people give for not sorting their waste, with the goal of encouraging a shift in behavior.
APA notes that summer is traditionally the peak period for urban waste generation in Portugal, emphasizing the importance of maintaining recycling habits even while on vacation or traveling. The campaign reinforces the message that waste production does not decrease during the summer season and that proper sorting is essential to ensure waste is correctly routed for recycling and to minimize environmental impact.
After its stop in Braga, the roadshow will continue to Castelo Branco, Évora, and Portimão through the end of July.