Christmas is also synonymous with a great deal of waste. To raise awareness of this problem among the Portuguese, the Portuguese Environmental Agency created a 6-metre-high Christmas tree made from poorly separated waste from our own homes.
With statements from José Pimenta Machado, Chairman of the Board of the APA.
At Christmas, the Portuguese Environmental Agency launches the campaign “Let’s separate the waste before our future is wasted.”, calling for the separation of biowaste. Christmas is a particularly important time because separation starts at home. Report at ValorSul. ValorSul is a system that brings together several municipalities in the Lisbon area and handles their waste treatment. There are 19 municipalities in this zone, and a range of treatments are carried out on the waste to recover it, add value to it and turn it into resources.
With comments from Ana Cristina Carrola, member of the Board of the Portuguese Environmental Agency.
At Christmas, the Portuguese Environmental Agency launches the campaign “Let’s separate the waste before our future is wasted.”, calling for the correct separation of biowaste. With comments from Ana Cristina Carrola, member of the Board of the Portuguese Environmental Agency, who clarified that the separation of biowaste is essential for creating value from its transformation.
Did you know that each Portuguese person generates around 1.5 kg of waste per day? The Portuguese Environmental Agency launched this awareness campaign to highlight this problem.
“The Portuguese Environmental Agency is an agency that manages environmental policies in general, with a particular focus on the area of waste. We face major challenges in waste management that we clearly need to overcome, and we need people to help us achieve our goals. That is why running this campaign is so important — being here where people can see that, when they separate their waste, it has value.”
Interview with Ana Cristina Carrola, member of the Board of the Portuguese Environmental Agency.
Interview with Sílvia Ricardo, director of the Waste Department of the APA. This segment presented the results of the Portuguese Environmental Agency’s Christmas campaign and the activation at Cascais Village, which focused on raising awareness among the Portuguese public about waste separation. According to estimates, the campaign reached 8 million people.
Reference was also made to the new campaign that launched in January 2026.
The Portuguese Environmental Agency launched a communications campaign to raise awareness of the need to separate waste. As part of this initiative, visitors could learn more about recycling and bio-waste and also win various prizes. This segment featured an activation by the APA at the Colombo Shopping Centre.
