July 13, 2026

APA promotes waste separation awareness campaign in Évora

An awareness-raising campaign by the Portuguese Environmental Agency (APA), highlighting the urgent need for proper waste sorting, will take place at Rossio de São Brás in Évora from Friday to Sunday, it was announced today. According to the APA, the campaign features a mobile unit that invites the public to reflect on “the importance of sorting the waste generated in their homes.”

Initiatives included in the roadshow feature a quiz testing knowledge of proper waste sorting, a sustainable consumption simulator that identifies consumer profiles, and workshops for creating art using recycled materials.

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#Awareness #Roadshow #Summer

July 9, 2026

An APA campaign highlighting the urgent need for proper waste separation will be in Castelo Branco

The awareness-raising initiative features a traveling truck—a “Roadshow”—that invites communities to reflect on the importance of sorting the waste they generate. This latest phase of the “Let’s separate the waste” campaign highlights the need for proper urban waste sorting during the summer, a season that sees a significant spike in waste generation.

The Portuguese Environmental Agency (APA) is marking the start of summer with a communication and awareness campaign—traveling across six districts from Braga to Portimão—to highlight the urgent need for proper urban waste sorting in Portugal.

The next stop for the APA’s summer awareness campaign is the city of Castelo Branco, at Largo da Devesa (near the Fonte Luminosa fountain), running from Friday (9:00 AM – 6:00 PM) through Saturday (9:00 AM – 8:00 PM) and Sunday (11:00 AM – 6:00 PM). In the coming days, the “Roadshow” truck will invite the community of Coimbra to reflect on the importance of sorting the waste generated in their homes.

The “Roadshow’s” sustainable trailer features a quiz testing the public’s knowledge on proper waste sorting, a sustainable consumption simulator that identifies consumer profiles, workshops for creating art from recycled materials, and various games for the whole family, among other activities. The “Roadshow” also features a mural—the “mural of excuses”—which collects the excuses people give for not sorting their waste correctly at each stop. This thought-provoking mural aims to challenge the public to make fewer excuses and recycle more.

This new phase of the APA’s “Let’s separate the waste” campaign draws attention to the time of year when urban waste generation peaks. Between June and September, over 18 million tons of urban waste were produced, with Portugal generating more than 480,000 tons in August alone. The summer campaign aims to raise awareness about the time of year when the greatest increase in waste generation occurs, as July and August represent the most critical period in Portugal, with August seeing the highest volume of waste produced.

Against this backdrop, the APA highlights the urgent need for proper waste sorting during the summer holidays, encouraging responsible behaviors that ensure waste is correctly routed for recycling. During this seasonal period, when families and friends gather at home or while out and about, proper waste sorting must not be neglected, in order to minimize environmental impact.

“Contrary to popular belief, summer is typically the period with the highest waste generation in Portugal. This trend is expected to continue this year. However, it is important to emphasize that waste does not take a break or rest during the summer. With this initiative, we hope to engage communities in an issue that concerns everyone, from the Algarve to the Minho,” says José Pimenta Machado, President of the APA.

Upcoming stops for the “Roadshow”:
July 10–12 – Castelo Branco
July 17–19 – Évora
July 24–26 – Portimão

The “Let’s separate the waste” campaign runs until the end of 2026.

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#Campaign #Roadshow #Summer

July 8, 2026

“Let’s separate the waste” returns to encourage recycling, even during the holidays

The Portuguese Environmental Agency (APA) has launched the third phase of its communication campaign, “Let’s separate the waste”. This summer campaign highlights the time of year when waste generation spikes, encouraging the Portuguese people to “recycle” their excuses and separate their waste. “Start by recycling your excuses” is the call to action.

The awareness campaign, developed by the agency Nossa, introduces a new step in the recycling process: challenging citizens to recycle their excuses first. “During the holidays, it is common to hear excuses like: ‘it all goes to the same place,’ ‘the bin is too far away,’ or ‘I don’t want the hassle while on vacation.’ This is precisely the obstacle the campaign seeks to dismantle, inviting the Portuguese to leave excuses behind and adopt more responsible behaviors,” APA explains in a statement.

The previous phase of the campaign “demonstrated how the failure to properly separate waste is exhausting landfill capacity in Portugal, specifically highlighting the need to separate biowaste.” Despite this, not all regions of the country have implemented biowaste collection, and information regarding waste collection and treatment is not always clearly communicated. Consequently, the APA encourages citizens to contact the responsible authorities: “If your area doesn’t have a biowaste bin, speak to your municipality.”

The agency Nova Expressão is responsible for disseminating the message across various channels, with the summer campaign appearing on television, radio, digital media, in the press, and on billboards.

Alongside the campaign, APA is promoting an awareness initiative that is traveling across Portugal over 18 days via a mobile roadshow, inviting communities to reflect on the importance of waste separation.

The “Let’s separate the waste” campaign runs until the end of 2026 and was the result of one of the biggest advertising competitions of 2025.

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#Campaign #Roadshow

July 7, 2026

Castelo Branco hosts the roadshow for the national ‘Let’s separate the waste’ campaign on July 10, 11, and 12

Castelo Branco will host the roadshow for the national campaign “Let’s separate the waste” on July 10, 11, and 12 at the Civic Center, next to the Multimedia Illuminated Fountain.

This initiative by the Portuguese Environmental Agency (APA) is part of a national environmental awareness campaign touring district capitals. It aims to bring citizens closer to issues regarding urban waste management, fostering understanding, active participation, and the adoption of more sustainable behaviors.

In partnership with the Municipality of Castelo Branco and the Castelo Branco Municipal Services, the roadshow will be set up in a sustainable trailer. It will be open to visitors on July 10 (9:00 AM – 6:00 PM), July 11 (9:00 AM – 8:00 PM), and July 12 (11:00 AM – 6:00 PM).

Over the course of the three days, visitors will have the opportunity to take part in a diverse range of interactive activities designed for all ages, encouraging reflection on current challenges in urban waste management.

The initiative promotes waste prevention, the proper sorting of bio-waste, and resource recovery—key pillars of an increasingly circular and sustainable economy.

Inside the vehicle, various educational and multimedia experiences will be available, including a themed quiz, a sustainable consumption simulator, a giant puzzle, a wheel of fortune, an exhibition and olfactory experience area, and a lecture zone.

By participating in the activities taking place inside the vehicle, attendees can win giveaways such as eco-friendly bags, totes, and lanyards.

Outside, visitors can take part in the “mural of excuses” and a board game focused on sustainability themes. Simultaneously, a street activation will take place, with promoters circulating on foot and by bicycle in the surrounding area, inviting the public to visit the space and join in the activities.

At a time when the challenges of urban waste management are becoming increasingly important for the population’s quality of life and the preservation of natural resources, this initiative reinforces the need to engage citizens, public institutions, security forces, civil society organizations, and other local stakeholders in building a culture of environmental responsibility and civic engagement.

Holding this Road Show in Castelo Branco represents a significant institutional commitment to sustainability and offers an opportunity to raise community awareness about adopting more conscious and responsible practices, thereby contributing to an environmentally sustainable future for Castelo Branco, the Beira Baixa region, and the country.

The Municipality of Castelo Branco, the Municipal Services, and the APA invite the entire population to visit the “Let’s separate the waste” Road Show and participate in the various activities prepared for these three days of awareness-raising and learning.

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#Campaign #Roadshow

July 7, 2026

“Let’s separate the waste” on July 10, 11, and 12

Castelo Branco will host the roadshow for the national campaign “Let’s separate the waste” on July 10, 11, and 12 at the Civic Center, next to the Multimedia Illuminated Fountain, according to a statement sent to Central Press.

In partnership with the Municipality of Castelo Branco and the Castelo Branco Municipal Services, the roadshow will be set up in a sustainable trailer and can be visited during the following hours:
July 10: 9:00 AM to 6:00 PM;
July 11: 9:00 AM to 8:00 PM;
July 12: 11:00 AM to 6:00 PM.

Over the three days, visitors will have the opportunity to take part in a diverse range of interactive activities designed for all ages. Inside the vehicle, various educational and multimedia experiences will be available, including a themed quiz, a sustainable consumption simulator, a giant puzzle, a wheel of fortune, an exhibition/olfactory experience area, and a lecture zone. By participating in the activities inside the vehicle, attendees can win giveaways such as eco-friendly bags, tote bags, and lanyards.

Outside, visitors can participate in the “mural of excuses” and a board game focused on sustainability themes. Simultaneously, a street activation will take place, with promoters circulating on foot and by bicycle in the surrounding area, inviting the public to visit the site and join in the activities.

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#Campaign #Roadshow

July 6, 2026

Municipality of Braga hosts “Let’s separate the waste” roadshow to accelerate biowaste recycling

On July 3, 4, and 5, Braga hosted the “Let’s separate the waste” national roadshow at Praça da República. This nationwide initiative is promoted by the Portuguese Environmental Agency (APA) with support from the Environmental Fund and co-financing from European funds; it is dedicated to raising public awareness and mobilizing the population regarding the proper separation and recovery of biowaste.

The project aims to engage the community in adopting more sustainable habits, reinforcing the importance of separate biowaste collection and reducing the amount of organic waste sent to landfills.

The official presentation of the roadshow in Braga was attended by Mayor João Rodrigues, who underscored the initiative’s crucial impact on the municipality’s future. “This project is vital for waste management in a city that is constantly growing and needs to adapt its environmental strategies to that dynamic,” he noted.

João Rodrigues also highlighted the strategic focus on “educating the youth,” emphasizing that “it is essential to teach the importance of waste separation from an early age, ensuring that new generations grow up understanding the great value of biowaste” and that proper treatment makes all the difference.

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