Évora hosts APA roadshow to raise public awareness about the value of biowaste

From Friday to Sunday, the city of Évora is hosting the “Let’s separate the waste” national roadshow, an initiative by the Portuguese Environmental Agency (APA) dedicated to raising awareness about the proper separation and recovery of bio-waste. An official visit to the site—located near Horta das Laranjeiras in Rossio de São Brás—took place on Saturday morning and was attended by City Councilor Jerónimo José and Ana Cristina Carrola, a member of the APA’s Board of Directors, among other officials.

Promoted by the APA with support from the Environmental Fund and co-financing from European funds, the roadshow travels to various locations across the country. Its goal is to encourage the separate collection of biowaste, thereby helping to reduce the amount of organic waste sent to landfills and fostering more sustainable behaviors.

Throughout the three-day event, the initiative offers information and activities for the public, aiming to deepen understanding of the importance of organic waste recovery and the role citizens play in the transition to a circular economy.

On the sidelines of the official visit, members of the “Juntos pelo Divor” (Together for Divor) platform gathered nearby. They took advantage of the presence of APA officials to voice their opposition to a project involving the installation of a large-scale photovoltaic plant in the local parish.

During the event, Ana Cristina Carrola, Councilor Jerónimo José, and platform representatives Ana Barbosa and Marcial Rodrigues engaged in a constructive dialogue, in which the movement’s representatives outlined the community’s concerns regarding the project. The APA official listened to the arguments presented in an atmosphere of institutional respect.

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From July 17 to 19, Évora hosts the national roadshow “Let’s separate the waste” in front of Horta das Laranjeiras, at Rossio de S. Brás

This initiative is promoted by the Portuguese Environmental Agency (APA), with support from the Environmental Fund and co-financing from European funds; it is dedicated to raising public awareness and mobilizing the population regarding the proper separation and recovery of biowaste.

The project aims to engage the community in adopting more sustainable habits, reinforcing the importance of separate biowaste collection and reducing the amount of organic waste sent to landfills. Come visit!

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An APA campaign highlighting the urgent need for proper waste separation will be at Rossio in Évora

The Portuguese Environmental Agency (APA) is marking the start of summer with a communication, awareness-raising, and information campaign highlighting the urgent need for proper urban waste separation in Portugal; the initiative will travel across six districts of the country, from Braga to Portimão.

The next stop for APA’s summer awareness campaign is the city of Évora, at Rossio de São Brás, running from Friday (9:00 AM – 6:00 PM) and Saturday (9:00 AM – 8:00 PM) through Sunday (11:00 AM – 6:00 PM).

In the coming days, a traveling truck—or “Roadshow”—will invite the communities of Coimbra to reflect on the importance of sorting the waste generated in their homes. The Roadshow’s sustainable trailer features a quiz testing the public’s knowledge of proper waste separation, a sustainable consumption simulator that identifies consumer profiles, workshops for creating art from recycled materials, and various games for the whole family, among other activities.

The Roadshow also features a mural that collects the excuses people give for not sorting their waste correctly at each stop—the “mural of excuses.” This thought-provoking mural aims to challenge the public to make fewer excuses and recycle more. This new phase of APA’s “Let’s separate the waste” campaign draws attention to the time of year when urban waste generation spikes.

Between June and September 2025, over 1.8 million tons of urban waste were produced, with Portugal generating more than 480,000 tons in August alone. The summer campaign aims to highlight the period of peak waste generation, as July and August are the most critical months in Portugal, with August seeing the highest volume of waste produced. In this context, the APA highlights the urgent need for proper waste separation during the summer holiday period, promoting responsible behaviors that ensure waste is correctly routed for recycling.

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APA recycling campaign visits Évora this weekend

From July 17 to 19, the city of Évora is hosting an awareness-raising event organized by the Portuguese Environment Agency (APA), aimed at alerting the public to the importance of proper waste sorting, particularly during the summer season. The initiative takes place at Rossio de São Brás and is part of a traveling roadshow visiting various districts across the country to promote more sustainable behaviors within communities.

Over the course of three days—Friday (9:00 AM–6:00 PM), Saturday (9:00 AM–8:00 PM), and Sunday (11:00 AM–6:00 PM)—visitors can participate in various interactive activities, such as a recycling quiz, a sustainable consumption simulator, art workshops using recycled materials, and games designed for the whole family. A highlight of the event is the “Mural of Excuses,” a space displaying common reasons people give for not sorting their waste correctly, challenging participants to reflect on their actions and change their habits.

This initiative is part of the “Let’s separate the waste” campaign, which runs until the end of 2026; this phase focuses on the summer, a time of year that sees a significant increase in urban waste generation. Recent data shows that over 1.8 million tons of waste were produced in Portugal between June and September 2025, with August being the peak month at over 480,000 tons.

APA’s President José Pimenta Machado emphasizes that “summer is consistently the period of highest waste generation in Portugal,” urging people to adopt responsible habits even while on vacation. After Évora, the roadshow moves on to Portimão from July 24 to 26, continuing its nationwide tour to raise public awareness about reducing environmental impact and promoting recycling. The APA reiterates that proper waste separation is essential to ensure materials are sent for recycling and reinforces its call for the active participation of all citizens in this environmental mission.

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APA organizes initiative in Évora to raise awareness about waste separation

An awareness-raising campaign by the Portuguese Environmental Agency (APA), highlighting the urgent need for proper waste sorting, will take place at Rossio de São Brás in Évora from Friday to Sunday, it was announced today. According to the APA, the campaign features a mobile unit that invites the public to reflect on “the importance of sorting the waste generated in their homes.”

Initiatives included in the roadshow feature a quiz testing knowledge of proper waste sorting, a sustainable consumption simulator that identifies consumer profiles, and workshops for creating art using recycled materials.

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APA campaign highlighting the urgent need for proper waste separation will be at Rossio in Évora

The Portuguese Environmental Agency (APA) is marking the start of summer with a communication and awareness-raising campaign highlighting the urgent need for proper urban waste sorting in Portugal; the initiative will travel across six districts, from Braga to Portimão. The campaign’s next stop is the city of Évora, at Rossio de São Brás, running from Friday (9:00 AM–6:00 PM) through Saturday (9:00 AM–8:00 PM) and Sunday (11:00 AM–6:00 PM).

Over the coming days, a traveling “Roadshow” truck will invite communities to reflect on the importance of sorting the waste generated in their homes. The Roadshow’s sustainable trailer features a quiz testing the public’s knowledge of proper waste sorting, a sustainable consumption simulator that identifies consumer profiles, workshops for creating art from recycled materials, and various family-friendly games, among other activities.

The Roadshow also features a mural that collects the excuses people give for not sorting their waste correctly at each stop—the “mural of excuses.” This thought-provoking mural aims to challenge the public to make fewer excuses and recycle more.

This latest phase of APA’s “Let’s separate the waste” campaign draws attention to the time of year when urban waste generation spikes. Between June and September 2025, over 1.8 million tons of urban waste were produced, with Portugal generating more than 480,000 tons in August alone. The summer campaign aims to highlight this period of increased waste generation, as July and August are the most critical months in Portugal, with August seeing the highest volume of waste produced.

Against this backdrop, the APA highlights the urgent need for proper waste sorting during the summer holiday season, encouraging responsible habits that ensure waste is correctly routed for recycling. During this time of year, when families and friends gather—whether at home or while out and about—proper waste sorting must not be neglected, so as to minimize environmental impact.

“Contrary to popular belief, summer is typically the period when the most waste is generated in Portugal. This trend is expected to continue this year. However, it is important to emphasize that waste generation does not take a break or rest during the summer. With this initiative, we hope to engage communities in an issue that concerns everyone, from the Algarve to the Minho,” says José Pimenta Machado, President of the APA.

Upcoming stops for the “Roadshow”:
July 17–19 – Évora
July 24–26 – Portimão

The “Let’s separate the waste” campaign runs until the end of 2026.

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