Environmental Agency warns of the urgent need for proper waste separation during the summer

The Portuguese Environmental Agency (APA) issued a warning this Monday regarding the urgent need for proper waste sorting during the summer holidays—a time when the highest volume of municipal waste is generated, totaling nearly two million tons.

To mark the start of summer, the APA is taking its “Let’s separate the waste” awareness campaign—launched earlier this year—on a tour of six districts. The initiative aims to inform and raise awareness, highlighting that waste generation peaks during this season, with August being the worst month.

Last year, between June and September, over 1.8 million tons of municipal waste were produced; August alone accounted for more than 480,000 tons, the APA noted in a statement.

With July and August being the most critical months, this new phase of the campaign seeks to highlight the need for proper waste sorting—even while on vacation—and to promote responsible behavior.

“During this seasonal period, when families and friends gather—whether at home or while out and about—proper waste sorting should not be abandoned; maintaining this practice helps reduce environmental impact,” the APA emphasized in its statement.

The new phase of the “Let’s separate the waste” campaign features a traveling truck that serves as a base for initiatives inviting communities to reflect on the importance of waste sorting.

“Contrary to popular belief, summer is consistently the period of highest waste generation in Portugal. This trend is expected to continue this year. However, it is important to stress that trash doesn’t take a break or rest during the summer. Through this initiative, we hope to engage communities in addressing a problem that affects everyone, from the Algarve to the Minho region,” said APA’s president José Pimenta Machado, as quoted in the statement.

The roadshow features a quiz on public knowledge regarding proper waste separation, a sustainable consumption simulator that identifies consumer profiles, workshops for creating art from recycled materials, and games. It also includes a “mural of excuses” displaying the reasons often given for failing to separate waste correctly.

The “Let’s separate the waste” campaign runs until the end of the year.

The APA—a public institute within the State’s indirect administration—is the entity responsible for implementing environmental policies in Portugal, with a remit covering monitoring, planning and evaluation, licensing, and enforcement.

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Environmental Agency warns of the urgent need for proper waste separation during the summer

Last year, between June and September, over 1.8 million tons of municipal waste were produced.

The Portuguese Environmental Agency (APA) issued a warning this Monday regarding the urgent need for proper waste sorting during the summer holidays—a time when municipal waste generation peaks, reaching nearly two million tons.

To mark the start of summer, the APA is touring six districts across the country with an information and awareness-raising initiative as part of its “Let’s separate the waste” campaign, which launched earlier this year. The agency highlights that waste generation is highest during this period, with August being the worst month.

Last year, between June and September, more than 1.8 million tons of municipal waste were produced; in August alone, Portugal generated over 480,000 tons, the APA noted in a statement released this Monday.

With July and August being the most critical months, this new phase of the campaign aims to raise awareness about the need for proper waste sorting—even while on vacation—and to promote responsible behavior.

“During this seasonal period, when families and friends gather—whether at home or while out and about—proper waste sorting should not be abandoned, so as to reduce environmental impact,” the APA emphasized in the statement.

The new “Let’s separate the waste” campaign initiative features a traveling truck that serves as a base for activities inviting communities to reflect on the importance of waste sorting.

“Contrary to common belief, summer is consistently the period of highest waste generation in Portugal. This trend is expected to continue this year. However, it is important to stress that waste does not take a break or rest during the summer. With this initiative, we hope to engage communities in an issue that concerns everyone, from the Algarve to the Minho,” said APA’s president José Pimenta Machado, as quoted in the statement.

The roadshow features a quiz on public knowledge regarding proper waste separation, a sustainable consumption simulator that identifies consumer profiles, workshops for creating art from recycled materials, and games. It also includes an “mural of excuses” displaying the reasons often given for failing to separate waste correctly.

The “Let’s separate the waste” campaign continues until the end of the year.

The APA, a public institute within the State’s indirect administration, is the entity responsible for implementing environmental policies in Portugal, with responsibilities covering monitoring, planning and evaluation, licensing, and enforcement.

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Bom dia CMTV

In this segment featured on CMTV’s “Bom Dia” program, hosts Rúben Pacheco and Luciana Abreu explained proper waste sorting while preparing a banana pancake recipe. Using the ingredients and their packaging as examples, they clarified which recycling bin was appropriate for each type of waste.

This initiative marks a new step in the Portuguese Environment Agency’s awareness campaign: “Let’s separate the waste before our future is wasted.”

Three million tonnes of waste end up in landfills every year

During the sales season, the APA’s action will focus on shopping centres across various cities, drawing attention to the fact that more than 50% of the waste produced is deposited in landfills. Three million tonnes of waste end up in landfills every year, the Portuguese Environmental Agency (APA) warned on Monday when launching the second phase of an awareness campaign on the waste problem.

During the sales season, the APA’s action will focus on shopping centres across various cities, drawing attention to the fact that more than 50% of the waste produced is deposited in landfills.

“Let’s separate the waste before our future is wasted.” is the rallying cry of the new campaign, with which the APA aims to change behaviour and encourage waste separation. “The solution is within everyone’s reach and involves the proper separation of the waste we produce at home (glass, plastic and metal packaging, paper and cardboard, and bio-waste), with a view to sending it for recycling,” the APA stated in a press release.

In shopping centres, the APA stand is an information space dedicated to the topic of bio-waste, featuring a children’s area with games and interactive learning, as well as a quiz zone that challenges visitors’ knowledge of recycling.

Several more initiatives will take place until the end of the year, with the same purpose.

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Tonnes of waste end up in landfills

Three million tonnes of waste end up in landfills every year, the Portuguese Environmental Agency (APA) warned today when launching the second phase of an awareness campaign on the waste problem.

During the sales season, the APA’s action will focus on shopping centres across various cities, drawing attention to the fact that more than 50% of the waste produced is deposited in landfills.

“Let’s separate the waste before our future is wasted.” is the rallying cry of the new campaign, with which the APA aims to change behaviour and encourage waste separation.

“The solution is within everyone’s reach and involves the proper separation of the waste we produce at home (glass, plastic and metal packaging, paper and cardboard, and bio-waste), with a view to sending it for recycling,” the APA stated in a press release.

In shopping centres, the APA stand is an information space dedicated to the topic of bio-waste, featuring a children’s area with games and interactive learning, as well as a quiz zone that challenges visitors’ knowledge of recycling.

Several more initiatives will take place until the end of the year, with the same purpose.

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“Let’s separate the waste”: APA raises the alarm

The new phase of the Portuguese Environmental Agency’s campaign calls for waste separation and recycling, highlighting that more than 50% of the waste produced in Portugal still ends up in landfills.

“Let’s separate the waste” marks the starting point of the new phase of the Portuguese Environmental Agency (APA)’s campaign, which raises the alarm about a problem of monumental proportions: around three million tonnes of waste are deposited in landfills every year, accounting for more than half of all waste produced in Portugal.

Under the tagline “Let’s separate the waste before our future is wasted.”, the multimedia campaign is present on television, radio, billboards and digital platforms, with the aim of raising awareness among the Portuguese public about the urgent need to change behaviour and step up proper separation of household waste.

In the television campaign, a tour guide visits some of Lisbon’s most iconic monuments, including the Palácio Nacional da Ajuda and the Mosteiro dos Jerónimos, culminating in an unexpected “monument”: three million tonnes of municipal waste, symbolising the amount of rubbish that ends up in Portuguese landfills every year.

The image is intended to highlight the impact of inadequate waste separation on the exhaustion of national landfill capacity. In a press release, the APA emphasises that the solution is within everyone’s reach and involves the correct separation of glass, plastic and metal packaging, paper and cardboard, and bio-waste, allowing it to be sent for recycling and recovery. Currently, more than half of the waste produced in Portugal still goes to landfill — a situation the agency is determined to reverse.

During the sales season, the campaign also gains a physical presence through activations at the Colombo Shopping Centre in Lisbon and at NorteShopping in Matosinhos. These initiatives aim to educate the public about what bio-waste is — food scraps and garden green waste — and reinforce the importance of recycling for a more sustainable future.

The APA stands feature an information space dedicated to bio-waste, a children’s area with educational games, and a recycling quiz zone. The activations take place at the Colombo Shopping Centre from 13 to 18 January and at NorteShopping from 27 January to 1 February.

The “Let’s separate the waste” campaign runs until the end of 2026.

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