The Portuguese Environmental Agency (APA) is marking the start of summer with a communication, awareness-raising, and information campaign aimed at combating excessive waste generation in Portugal; the initiative will travel across six districts of the country, from Braga to Portimão.

Between June and September, over 1.8 million tons of municipal waste were generated, with Portugal producing more than 480,000 tons in August alone. The latest phase of the “Let’s separate the waste” campaign aims to raise awareness about the time of year when waste generation spikes; July and August are the most critical months in this regard, with August seeing the highest volume of waste produced.

Against this backdrop, APA highlights the urgent need for proper waste sorting during the summer holiday season, encouraging responsible behaviors that ensure waste is correctly routed for recycling. During this seasonal period—when families and friends gather at home or while out and about—proper waste sorting must not be neglected, in order to minimize environmental impact.

APA’s summer awareness initiative features a traveling truck—a “roadshow”—that invites communities to reflect on the importance of waste sorting. The 18-day campaign will visit the cities of Coimbra, Aveiro, Braga, Castelo Branco, Évora, and Portimão.

“Contrary to popular belief, summer is consistently the period of highest waste generation in Portugal. This trend is expected to continue this year. However, it is important to emphasize that trash doesn’t take a break or rest during the summer. With this initiative, we hope to engage communities in an issue that concerns everyone, from the Algarve to the Minho,” says José Pimenta Machado, APA’s president.

The sustainable “Roadshow” trailer features a quiz testing the public’s knowledge of proper waste sorting, a sustainable consumption simulator that identifies consumer profiles, workshops for creating art from recycled materials, and various family-friendly games, among other activities.

The “Roadshow” also features a mural that—at every stop—collects the excuses people give for not sorting their waste correctly: the “mural of excuses.” This thought-provoking mural aims to challenge the public to make fewer excuses and recycle more.

“Roadshow” stops:
June 19–21 – Coimbra (Praça da República)
June 26–28 – Aveiro July 3–5 – Braga
July 10–12 – Castelo Branco
July 17–19 – Évora
July 24–26 – Portimão

The event takes place in all the listed cities on Fridays (9:00 AM–6:00 PM), Saturdays (9:00 AM–8:00 PM), and Sundays (11:00 AM–6:00 PM).

The “Let’s separate the waste” campaign runs until the end of 2026.

Source

The Portuguese Environmental Agency (APA) is marking the start of summer with a communication, awareness-raising, and information campaign aimed at combating excessive waste generation in Portugal; the initiative will travel across six districts of the country, from Braga to Portimão.

Between June and September, over 1.8 million tons of municipal waste were generated, with Portugal producing more than 480,000 tons in August alone. The latest phase of the “Let’s separate the waste” campaign aims to raise awareness about the time of year when waste generation spikes, as July and August represent the most critical period in Portugal, with August seeing the highest volume of waste produced.

Against this backdrop, the APA highlights the urgent need for proper waste sorting during the summer holiday season, encouraging responsible behaviors that ensure waste is correctly routed for recycling. During this seasonal period—when families and friends gather at home or while out and about—proper waste sorting must not be neglected, in order to reduce environmental impact.

APA’s summer awareness initiative features a traveling truck—a “roadshow”—that invites communities to reflect on the importance of waste sorting. The 18-day campaign will visit the cities of Coimbra, Aveiro, Braga, Castelo Branco, Évora, and Portimão.

“Contrary to common belief, summer is consistently the period of highest waste generation in Portugal. This trend is expected to continue this year. However, it is important to emphasize that trash does not take a break or rest during the summer. With this initiative, we hope to engage communities in an issue that concerns everyone, from the Algarve to the Minho,” states José Pimenta Machado, APA’s president.

The sustainable “Roadshow” trailer features a quiz testing the public’s knowledge of proper waste sorting, a sustainable consumption simulator that identifies consumer profiles, workshops for creating art from recycled materials, and various games for the whole family, among other activities.

The roadshow also features a mural that, at each stop, collects the excuses people give for not sorting their waste correctly—the “mural of excuses.” This provocative mural aims to challenge the public to make fewer excuses and recycle more.

Roadshow stops:
June 19–21 – Coimbra (Praça da República)
June 26–28 – Aveiro
July 3–5 – Braga
July 10–12 – Castelo Branco
July 17–19 – Évora
July 24–26 – Portimão

The event takes place in all the listed cities on Friday (9:00 AM–6:00 PM), Saturday (9:00 AM–8:00 PM), and Sunday (11:00 AM–6:00 PM).

The “Let’s separate the waste” campaign runs until the end of 2026.

Source

The Portuguese Environmental Agency (APA) is launching an awareness campaign on proper urban waste sorting, mindful that summer is the peak season for waste generation in Portugal, with August being the worst month of the year. The campaign will officially kick off in Coimbra on the 19th at Praça da República, starting at 3:00 PM. Following this, the awareness initiative—featuring a traveling truck or “Roadshow” that invites communities to reflect on the importance of sorting the waste they generate—will tour six districts across the country, from Braga to Portimão.

The “Roadshow’s” sustainable trailer features a quiz testing public knowledge on proper waste sorting, a sustainable consumption simulator that identifies consumer profiles, workshops for creating art from recycled materials, and various games for the whole family, among other activities.

The “Roadshow” also includes a mural that collects the excuses people give for not sorting waste correctly at each stop—the “mural of excuses.” This thought-provoking mural aims to challenge the public to make fewer excuses and recycle more.

This new phase of APA’s “Let’s separate the waste” campaign highlights the time of year when urban waste generation sees its greatest increase.

Between June and September, over 1.8 million tons of urban waste were generated, with Portugal producing more than 480,000 tons in August alone. The summer campaign aims to raise awareness about this peak period for waste generation, as July and August are the most critical months in Portugal, with August recording the highest volume of waste produced.

Against this backdrop, APA emphasizes the urgent need for proper waste sorting during the summer holiday season, encouraging responsible behaviors that ensure waste is correctly routed for recycling. During this seasonal period when families and friends gather—whether at home or while out and about—proper waste separation should not be neglected, so as to reduce environmental impact.

“Contrary to common belief, summer is typically the period with the highest waste generation in Portugal. This trend is expected to continue this year. However, it is important to emphasize that waste does not take a break or rest during the summer. With this initiative, we hope to engage communities in a problem that concerns everyone, from the Algarve to the Minho,” says José Pimenta Machado, APA’s president. Following Coimbra, the tour continues to Aveiro (June 26–28), Braga (July 3–5), Castelo Branco (June 10–12), Évora (July 17–19), and Portimão (July 24–26).

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Braga is part of the itinerary for the “Let’s separate the waste” campaign promoted by the Portuguese Environmental Agency (APA). This initiative aims to raise awareness about the time of year when waste generation spikes; July and August mark the most critical period in Portugal, with August seeing the highest volume of waste produced.

APA notes that between June and September, over 1.8 million tons of urban waste were generated, with Portugal producing more than 480,000 tons in August alone.

Against this backdrop, the APA highlights the urgent need for proper waste sorting during the summer holiday season, encouraging responsible behaviors that ensure waste is correctly routed for recycling.

“During this seasonal period when families and friends gather—whether at home or while out and about—proper waste sorting must not be neglected, so as to reduce environmental impact,” the agency urges.

“Contrary to common belief, summer is typically the period of highest waste generation in Portugal. This trend is expected to continue this year. However, it is important to emphasize that waste does not take a break or rest during the summer. With this campaign, we hope to engage communities in an issue that concerns everyone, from the Algarve to the Minho,” states José Pimenta Machado, APA’s president.

Provocative Mural

APA’s summer awareness-raising initiative features a traveling truck—a “Roadshow”—that invites communities to reflect on the importance of waste sorting. The 18-day campaign will visit the cities of Coimbra, Aveiro, Braga, Castelo Branco, Évora, and Portimão.

The Roadshow’s sustainable trailer features a quiz testing the public’s knowledge of proper waste sorting, a sustainable consumption simulator that identifies consumer profiles, workshops for creating art from recycled materials, and various games for the whole family, among other activities.

The Roadshow also includes a mural that—at every stop—collects the excuses people give for not sorting their waste correctly: the “mural of excuses.”

“This provocative mural aims to challenge the public to make fewer excuses and recycle more,” states APA.

Source

The Portuguese Environmental Agency (APA) has launched the “Let’s separate the waste” summer campaign, featuring a traveling roadshow designed to raise awareness about the peak in urban waste generation. The initiative covers six districts—from Braga to Portimão—between June and July.

Between June and September 2025, Portugal generated over 1.8 million tons of urban waste, with August recording the highest volume. The APA identifies July and August as the most critical months for waste generation.

The initiative visits various cities over the course of 18 days, promoting proper waste sorting to facilitate recycling. The roadshow includes educational activities and a mural displaying common excuses for not sorting waste correctly.

Awareness-raising roadshow

The traveling truck visits Coimbra, Aveiro, Braga, Castelo Branco, Évora, and Portimão, with stops scheduled for June 19–21, June 26–28, July 3–5, July 10–12, July 17–19, and July 24–26, respectively.

Operating hours are Fridays from 9:00 AM to 6:00 PM, Saturdays from 9:00 AM to 8:00 PM, and Sundays from 11:00 AM to 6:00 PM. The campaign will continue to run until the end of 2026.

Objectives and activities

The initiative aims to raise awareness about proper waste sorting at home and while out and about. Activities include a recycling quiz, a sustainable consumption simulator, and art workshops using recycled materials.

The roadshow also features activities for families and educational games. The campaign seeks to engage communities across the country, from the Algarve to the Minho region.

About the APA

APA is Portugal’s main environmental regulator, with responsibilities covering monitoring, planning, licensing, and enforcement. The agency employs approximately 1,100 professionals and operates an accredited laboratory network, coordinating policies on the environment and sustainable development.

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The Portuguese Environmental Agency (APA) is marking the start of summer with a communication, awareness-raising, and information campaign to combat excessive waste generation in Portugal; the initiative will travel across six districts of the country, from Braga to Portimão.

Between June and September, over 1.8 million tons of municipal waste were generated, with Portugal producing more than 480,000 tons in August alone. The latest phase of the “Let’s separate the waste” campaign aims to raise awareness about the time of year when waste generation spikes, as July and August are the most critical months in Portugal—with August seeing the highest volume of waste produced.

Against this backdrop, APA highlights the urgent need for proper waste sorting during the summer holiday season, encouraging responsible behaviors that ensure waste is correctly routed for recycling. During this seasonal period, when families and friends gather—whether at home or while out and about—proper waste sorting must not be neglected, in order to reduce environmental impact.

APA’s summer awareness initiative features a traveling truck—a “roadshow”—that invites communities to reflect on the importance of waste sorting. The 18-day campaign will visit the cities of Coimbra, Aveiro, Braga, Castelo Branco, Évora, and Portimão.

“Contrary to common belief, summer is consistently the period with the highest waste generation in Portugal. This trend is expected to continue this year. However, it is important to emphasize that trash doesn’t take a break or rest during the summer. With this initiative, we hope to engage communities in an issue that concerns everyone, from the Algarve to the Minho,” says José Pimenta Machado, APA’s president.

The sustainable “Roadshow” trailer features a quiz testing the public’s knowledge of proper waste sorting, a sustainable consumption simulator that identifies consumer profiles, workshops for creating art from recycled materials, and various games for the whole family, among other activities.

The “Roadshow” also features a mural that collects the excuses people give for not sorting their waste correctly at each stop—the “mural of excuses.” This thought-provoking mural aims to challenge the public to make fewer excuses and recycle more.

“Roadshow” stops:
June 19–21 – Coimbra (Praça da República)
June 26–28 – Aveiro
July 3–5 – Braga
July 10–12 – Castelo Branco
July 17–19 – Évora
July 24–26 – Portimão

The event takes place in all the listed cities on Fridays (9:00 AM – 6:00 PM), Saturdays (9:00 AM – 8:00 PM), and Sundays (11:00 AM – 6:00 PM).

The “Let’s separate the waste” campaign runs until the end of 2026.

Source